Shiseido Global Supply Network

Global Supply Network

We believe the key to future success lies in how effectively we can build a supply system with agility and flexibility to meet consumer & customer expectations in this rapidly changing market. By understanding the needs of consumers & customers worldwide and strengthening our network with business partners, we are evolving our supply chain into a supply network that builds the best supply system.

Our vision of Global Supply Network is to become a powerful enabler for our brands, create new value for the consumers & customers and deliver BEAUTY INNOVATIONS FOR A BETTER WORLD.
We have three missions.

1.To generate “end to end” solutions that deliver the highest quality, safety, sustainability, agility and efficiency.
2.To be trusted, collaborative business partner, adapting to the everchanging digital beauty market and global consumer & customer expectations.
3.To be a diverse, inclusive and actively engaged team, always honoring Shiseido’s mission, DNA and Working Principles (TRUST 8).

Global Supply Network Strategy

Our Global Supply Network includes factories, distribution centers, and supply network teams across all regions of the world. These teams work together as one team with agility to respond to the needs of each region and deliver products and services to consumers & customers. Based on the following six key strategic initiatives, we implement global priority actions for each initiative and work actively to achieve these goals.

Non-Negotiable

We are dedicated to maintaining uncompromising standards in employee safety, product quality, and sustainability in supply network activities, which form the foundation of our Global Supply Network.

Safety

Quality

Sustainability

Customer Service

We continuously evolve global production and logistics systems to meet the consumer & customer expectations and ensure the stable delivery of our products and services in this volatile market.

Cost & Cash

We reinvest in our brands and maximize brand value through cost optimization. Additionally, we establish a strong business operation system that continues to create new value for consumers & customers by optimizing inventory management even in this VUCA market.

Operational Excellence

We refine global production and logistics processes with the concept of TAKUMI – EXCELLENCE in our heart. We are committed to delivering the best standards of safe, reliable, and high-quality products and services that meet consumer & customer expectations.

Innovation

We create new value for consumers & customers by driving innovation like digital transformation, in collaboration with our diverse global employees.

People & Culture

We foster an organization where each employee can perform at a high level by enhancing talent development programs to drive innovations in products and services for consumers & customers.