REALIZING A BETTER WORLD
THROUGH SOCIAL VALUE CREATION
Our Actions Are Shaped
and Motivated by Beauty
Guided by our mission BEAUTY INNOVATIONS FOR A BETTER WORLD, we aim to make people’s lives better and more fulfilling through beauty. While the idea and ideal of beauty are the driving forces behind everything we strive to achieve, our efforts are also geared towards three major areas: Environment, Society, and Culture.
Protect the beauty of our planet; the beauty of all the life it holds within it,
and of all the people who call Earth home.
1. EFFORTS TOWARDS REDUCING
Throughout the entire value chain, including the procurement of raw materials, we are promoting actions that mitigate environmental burden. We are striving to fulfill our responsibilities as a global corporate citizen and contribute to society. We are stepping up efforts to reduce CO₂ emissions. We are making progress with regard to ethical procurement (palm oil, paper), which helps halt deforestation. At the same time, we are proceeding with water usage reduction and working to reduce and recycle waste in order to lessen the burden placed on the environment.
2. PROTECTING SKIN FROM
UV RAYS AND PHOTOAGING*
Due to the impact of climate change and other factors on the global environment, economically active regions with dense populations (mainly in the middle latitudes) are predicted to see an increase in excessive UV ray exposure over the next 100 years. With a rich history of R&D that spans over one century, Shiseido’s innovations are accelerated by its groundbreaking approach to research: Based on the results of extensive dermatological science research and development focusing on the relationship between environment and skin (including UV rays), we are developing innovative products and services that protect beautiful skin, such as UV protection and care, skin brightening, and anti-aging care.
3. OUR COMMITMENT TO DEVELOPING
Shiseido launched its first refillable products in 1926. Since then, we have developed a range of environmentally friendly packaging (e.g., biomass containers, recyclable PET bottles, low-temperature combustible materials). We are the first Japanese company to join the Sustainable Packaging Initiative for CosmEtics (SPICE) in 2018. We have also been actively developing biodegradable packaging in addition to promoting the 3Rs (Reduce, Reuse, Recycle), aiming to limit the use of valuable resources and help alleviate—and ultimately resolve—ocean pollution.
Motivate and empower all the people who make up
our communities, our societies, the world.
1. REALIZING GENDER EQUALITY
While Japan has the third largest economy in the world, it only ranks 110th in the global gender gap index. At Shiseido, we understand that advancing the role of women in society is key to global progress. In 2017, we achieved a 30% ratio of women in management positions. We aim to raise that to 40% by the end of 2020. In March 2019, the ratio of women on the Board of Directors reached 45%, injecting Board meetings with dynamism and a multi-faceted perspective. Additionally, we support women’s education outside Japan in an effort to maximize the potential of all women and realize a better, more beautiful society.
2. INSTILLING CONFIDENCE THROUGH
THE STRENGTH OF COSMETICS AND
THE POWER OF MAKEUP
Shiseido has been at the forefront of improving people’s self-image and steeling their confidence through a range of beauty offerings. In 1956, in an effort to lessen the suffering of wartime burn victims, we created Shiseido Spots Cover. Its launch signified the beginning of LIFE QUALITY MAKEUP, an initiative designed to help address serious skin issues and concerns, such as scars and bruises, as well as changes in appearance resulting from cancer treatment or the disease itself. We view this as a seminal step towards creating an accepting, inclusive society.
3. HUMAN RIGHTS: EMBEDDED
IN OUR BUSINESS ETHOS
In accordance with the U.N. Guiding Principles on Business and Human Rights, we have established the Shiseido Group Policy on Human Rights, promoting group-wide efforts to support human rights. Together with our stakeholders, including international human right experts and workers in regions that produce raw materials, we are working to share information on and help resolve human rights issues. We actively participate in initiatives aimed at addressing the problem of child labor in India in an effort to further improve social issues within the supply chain.
Showcase our rich Japanese heritage to raise beauty awareness around
the world and encourage the realization of beauty as a culture.
1. HERITAGE PAVES
OUR WAY FORWARD
At Shiseido, we embrace our rich history of nearly 150 years as a social asset, continuing to break new ground by looking back at our illustrious past: We established an extensive archive that can be accessed by all our employees around the world to educate, inspire, and motivate them to create new value. At the same time, we are organizing heritage education activities in which all employees can participate. Additionally, we are working at establishing and promoting activities aimed at sharing our management philosophies and cultivated experiences with the public and the broader society.
2. JAPANESE BEAUTY: FROM GINZA
TO THE WORLD
A robust effort to communicate the aesthetics that are unique to a Japanese company is currently underway. This effort includes educating and cultural enrichment through Shiseido Gallery and Hanatsubaki magazine* (paperback and digital versions). Corporate exhibitions around the world are being planned as well as collaborations with other companies and social media influencers. In May 2019, we established the Japanese Beauty Institute with the aim of sharing insights and generating interest in Japanese aesthetics, Shiseido’s knowledge, and stories related to Japanese beauty.
SUSTAINABILITY IS A
FUNDAMENTAL PILLAR OF
OUR CORPORATE STRATEGY
Sustainability is an integral part of our business activities and our business ethos. We will continue and even intensify our efforts to create social value in order to help build a better and fairer world.
Learn more about Shiseido and our dedication to sustainability.
Life Quality Beauty
Materiality Core Activities
Foundation for Fulfilling CSR