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Employee’s Social Contribution Activities

Shiseido aims to realize a sustainable world where everyone can experience happiness through the power of beauty. We believe it is important for each employee to think about social and environmental issues and consider ways in which we can address them. Based on our sustainability strategies, we encourage employees to participate in voluntary social contribution activities across the fields of society and the environment. For example, in Japan, EMEA, Americas, Asia Pacific and Travel Retail, schemes have been established to allow employees to take part in social contribution activities during working hours.

Employees Around the World Make Social Contributions on “Shiseido Camellia Day”

Every year since 2017, Shiseido has hosted “Shiseido Camellia Day” in EMEA — a day dedicated to employees making social contributions. We expanded this initiative to all regions in 2021, and held “Shiseido Camellia Day” again in 2023. This day is aimed at bringing employees who volunteer during working hours together to share their civic engagement, passions, and skills for the benefit of the associations in their regions.

In 2023, we resumed in-person activities, and employees around the world participated in various activities tailored to the needs of their local communities.
In Shiseido EMEA, more than 960 employees from countries such as Belgium, Germany, France, Italy, Spain, Switzerland, and the United Kingdom participated in programs to promote environmental conservation, Diversity, Equity, and Inclusion, and cultural and heritage education. They used their skills and their knowledge to contribute to their local communities. In Italy, we provided mental support with makeup for women receiving cancer treatment, in collaboration with "La Forza e il Sorriso," a cancer patient support organization that has built a cooperative relationship with us over many years. Our initiatives in other regions include activities for conserving green zones in urban areas and support for "Association La SAUGE," which drives agricultural activities while protecting ecosystems.
In Shiseido Americas, more than 1,200 employees from across the region volunteered to participate in social contribution activities in the United States, Canada, and Brazil, respectively, under the theme of "Power of Community." Through “THE BEAUTY OF HELPING OTHERS” program, in which employees take part in social contribution activities throughout the year, Shiseido Americas partnered with 16 different non-profit organizations to host more than 22 events across the United States and Canada. Volunteers cleaned beaches and collected plastic waste in California, Florida, and Canada, and engaged in a number of activities to protect the global environment in New York, New Jersey, Ohio, Texas, and Brazil, thus giving back to their communities.

Makeup support being provided in Italy

Beach cleaning activities in Florida

In Asia Pacific and Travel Retail, more than 700 employees from countries and regions such as Singapore, Taiwan, Thailand and Vietnam participated in social contribution activities for a week.
In Singapore, more than 150 employees participated in various volunteer activities supporting six local charity partners. The activities ranged from mentoring underserved youths to supporting marginalized women. Employees also distributed food packs, which also contained daily commodities and other essential supplies, to households needing support.
In Taiwan, employees collaborated with Taipei Women's Rescue Foundation to create a Camellia Gift Box for Christmas. The gift box was created with the aim of providing comprehensive aid supplies with an extensive lineup of donation items, including not only Shiseido products but also daily necessities, stationery, and sweets. With a handwritten Christmas message attached, the gift box was used to support more than 600 individuals in need. In addition to the above, we engaged in activities in each region. They included providing makeup services and grooming tips for working mothers, sponsorship of scholarships for of students, and beach cleanup activities.

Food packs being prepared in Singapore

Shiseido Camellia Fund

The 2025 Support Organizations for the "Shiseido Camellia Fund (formerly Hanatsubaki Fund)" Operating in Japan

Areas Supported organizations Support activities of the Shiseido Camellia Fund
Environment Developing sustainable certified palm oil production farmers to protect the environment.
Society Providing educational support for mothers and children escaping domestic violence to start a new life.
Improving safe pregnancy and childbirth environments in Zambia through training for healthcare workers and health volunteers.
Agricultural guidance and improvement of maternal and child health services to enhance household income in Uganda.
Supporting cancer patients and their families through free cancer consultations, charity activities, and assistance for cancer survivors.
Supporting high school students raised in facilities and foster homes with scholarships for their education and independence.
Supporting the purchase of UV protection products and caregiving supplies for children with the rare disease XP, as well as awareness activities and the organization of patient association meetings.
Providing art experiences such as artwork appreciation programs and workshops with artists for children who have limited opportunities to engage with art due to disabilities or upbringing.
Implementing gender equality and LGBTQ+ education programs for middle and high school students.

Support for Ukraine

At Shiseido, we express our commitment to building a peaceful and healthy society and support international students from Ukraine as future leaders of the country under our corporate mission of “BEAUTY INNOVATIONS FOR A BETTER WORLD.” In March 2022, we donated 1 million euros (approximately 130 million yen) through the United Nations High Commissioner for Refugees (UNHCR) to be used for the immediate aid of the evacuees, and also provided skin care products and daily necessities. We also implemented a donation-matching scheme and organized a system to accept voluntary employee donations wherever Shiseido operates (approximately 60 million yen). Our Osaka Ibaraki factory in Japan hired two Ukrainian evacuees to provide them with a safe working environment. We hosted the Shiseido Charity Concert “MUSIC for PEACE” at Suntory Hall*1, the proceeds (approximately 30 million yen) from which were donated to Pathways Japan*2. Additionally, we offered funding to help cover the living expenses of five Ukrainian international students studying at ICU (International Christian University), so that they can concentrate on their studies.
In 2023, we provided five students from Ukraine with the tuition fees needed until their graduation. We also engaged in various activities to help approx. 100 Ukrainian students live and develop their careers in Japan, such as participating in events for recruiting evacuees to share knowledge with other companies and offering the students advice on job hunting and career development. In the future, the Shiseido Group and its employees will continue to work with humanitarian organizations around the world to provide long-term support for Ukrainian evacuees.

  1. *1:Co-sponsored by Suntory Holdings Limited, Seiko Holdings Corporation, Daiwa Securities Group Inc., and Tokio Marine & Nichido Fire Insurance Co., Ltd., with the collaboration of Dentsu Inc.
  2. *2:An organization that aims to pave the way for refugees through education, and accepts refugees into Japan.
 

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