Employee’s Social Contribution Activities

Shiseido aims to realize a sustainable world where everyone can enjoy a lifetime of happiness through the power of beauty. We believe it is important for each employee to think about social and environmental issues and take actions. Based on our sustainability strategies, we encourage employees to participate in voluntary social contribution activities.
In Japan, EMEA, Americas, Asia Pacific, and Travel Retail, schemes have been established to allow employees to take part in social contribution activities during working hours.

Employees Around the World Make Social Contributions on “Shiseido Camellia Day”

On Shiseido Camellia Day, employees do volunteer work together to contribute to society within their local communities. Every year since 2017, Shiseido has hosted Shiseido Camellia Day in EMEA. We expanded this initiative to all regions in 2021.
In 2024, employees around the world collaborated with related organizations to address social issues. In Shiseido EMEA, more than 800 employees from European countries such as Austria, Belgium, Germany, France, Italy, the Netherlands, Russia, Spain, Switzerland, the United Arab Emirates, and the United Kingdom participated in programs to support people with disabilities and the elderly and champion female empowerment and environmental conservation.
The team in Germany offered hand massages and nail care to elderly people suffering from dementia. Across Europe, children with disabilities participated in festive baking activities to celebrate Christmas. We also provided women in need with food and engaged in environmental conservation activities in certain cities.
In Shiseido Americas, more than 1,200 employees in the United States, Canada, and Brazil engaged in environmental conservation activities on Shiseido foundation day in September. Shiseido Americas partnered with 16 different non-profit organizations to host more than 26 events across the region. These activities included planting and green zone conservation activities.
In Shiseido Asia Pacific, employees from Indonesia, Korea, Malaysia, the Philippines, Singapore, Thailand, and Vietnam participated in a variety of social contribution activities supporting 16 local beneficiary partners. The team in Singapore provided skincare and makeup masterclasses as well as mentoring sessions for women to help prepare them in their pursuit of their next career trajectory. Additionally, other diverse activities engaged in the region included providing families in need with food packs, educational essentials for students, participating in disaster relief efforts for typhoons, and planting activities.

Hand care in Germany

Conservation activity at Brooklyn Bridge Park in Brooklyn, New York

Shiseido Camellia Fund

The “Shiseido Camellia Fund” is backed by charitable contributions from current and retired Shiseido Group employees. It supports NPOs working to solve social issues. It began in Japan in 2005 and expanded to EMEA, Americas, Asia Pacific, and Travel Retail in 2020. It supports initiatives tailored to the needs of each region across the fields of society and the environment. This includes initiatives in the areas of women’s empowerment, children’s education, environmental conservation, and disaster relief.

The 2026 Support Organizations for the "Shiseido Camellia Fund (formerly Hanatsubaki Fund)" Operating in Japan

Supported organizations	Support activities of the Shiseido Camellia Fund	Activities Supported by Donations up to Fiscal Year 2025
WWF Japan	Training and sales promotion for farmers producing environmentally friendly, sustainable certified palm oil in Indonesia	Since 2019, donations have supported part of the activities for obtaining RSPO certification and promoting sales for 286 small-scale farmers producing sustainable certified palm oil in Indonesia. This initiative is implemented with support from multiple companies, including Shiseido as one of the corporate supporters.
The National Women's Shelter Network	Educational and school enrollment support for children living with their mothers after escaping severe domestic violence	Since 2018, donations have been used to support 83 children (ages 0–22) who escaped domestic violence, covering expenses such as school supplies, entrance examination and admission fees, as well as the purchase of uniforms and textbooks.
JOICFP	Support for initiatives in Zambia that enable local communities to protect the lives and health of pregnant women, women, mothers, and children through community-led systems	Since 2015, donations have supported activities such as the development of maternal and child health facilities, income-generation training for local residents, and the provision of birth kits through income-generating activities, enabling communities to protect the lives and health of pregnant women, mothers, and children through their own efforts.
Save the Children	Nutrition improvement programs for mothers and children in Uganda who are at high risk of malnutrition	Since 2023, donations have supported nutritional counseling, nutrition screening for children under the age of two, and agricultural assistance, contributing to improved nutritional status for approximately 10,000 mothers and children in eastern Uganda
Japan Cancer Society	Free cancer consultation services, charity activities, and support programs such as cancer survivor clubs for cancer patients and their families	Since 2018, donations have supported free cancer consultation services, charity activities, and cancer survivor clubs for cancer patients and their families.
Shisido Child Foundation	A grant-based scholarship program that supports high school students living in institutions or foster care in pursuing higher education and independent living	Since the scholarship program began in 2007, donations have been used to provide grants to a total of 93 scholarship recipients.
Japanese National Network of XP Family Associations	Funding for the purchase of UV-protective products and medical and nursing care supplies for children with the rare disease XP (xeroderma pigmentosum), as well as awareness-raising activities and patient group meetings	Since 2010, donations have supported 981 XP patients by subsidizing the purchase of daily necessities (such as UV-protective products, caregiving and medical care items, and caregiving taxi services), awareness-raising activities (UV information exchange meetings), patient group meetings, and preparation for national conferences.
Arts Initiative Tokyo	The" dear Me Project”, which creates opportunities for artistic experiences for children and young people who have limited access to art and free self-expression due to disabilities or personal backgrounds	Since 2021, in collaboration with artists and specialists from Japan and abroad, donations have supported the creation of artistic experiences for children and young people from diverse backgrounds through sound workshops for children with overseas roots, outing-based art appreciation programs, and inspiration tours that encourage creative expression based on viewing experiences.
NIJIIRO DIVERSITY	Educational programs on gender equality and LGBTQ+ issues for junior high and high school students, aimed at improving the situation of LGBTQ+ individuals who are often socially isolated	Since 2025, donations have supported educational programs on gender equality and LGBTQ+ issues for 110 junior high and high school students from six organizations.

Support for Ukraine

At Shiseido, we express our commitment to building a peaceful and healthy society and support international students from Ukraine as future leaders of the country under our corporate mission of “BEAUTY INNOVATIONS FOR A BETTER WORLD.”
The proceeds from the 2023 Shiseido Charity Concert "MUSIC for PEACE"^* (approximately 30 million yen) were donated to Ukrainian refugee students to help with their studies and career development activities in 2023 and 2024. The funding enabled displaced Ukrainian students to continue studying and explore potential career paths in a secure and friendly environment.
In 2024, 1,149 employees donated internally to help pay the tuition fees of five Ukrainian students. We also engaged in various activities to help approximately 100 Ukrainian students live and develop their careers in Japan through recruiting events for evacuees, career guidance, and counseling. In the future, we will continue to work with employees and humanitarian organizations around the world to provide long-term support for Ukrainian evacuees.

*Co-sponsored by Suntory Holdings Limited, Seiko Holdings Corporation, Daiwa Securities Group Inc., and Tokio Marine & Nichido Fire Insurance Co., Ltd., with the collaboration of Dentsu Inc.

ABOUT US