Shiseido conducts activities for children to enable them to acquire correct knowledge through diverse experiences.
Along with more younger people using cosmetics, the number of children with skin problems such as rough skin is increasing due to self-taught use of the cosmetic products. To address this issue and protect their healthy skin, Shiseido disseminates easy-to-understand beauty information such as UV protection and face washing methods.
Shiseido Kodomo Seminar disseminates to pre-adolescent elementary school students information on “skin” and “hygiene” as well as proper skincare methods through hands-on practice.
The purpose here is to enable students to deal with their skin issues on their own with confidence and not worry about pimples and rough skin by giving them information on "skin protection" and “skin hygiene" along with how to care for their skin.
The initiative launched in 2009 has reached approximately 11,900 children in total.
Beauty information that enriches children's lives is available on our website,
“Kirei Club for Kids. ” (Japanese language only)
We present a lecture entitled “For your healthy days – UV protection and correct facial cleansing” at School Health Committee meetings attended by parents and teachers.
The School Health Committee is organized mainly by nursing teachers at each local school. School doctors such as physicians, otolaryngologists, ophthalmologists, dentists or pharmacists give presentations on students’ health and growth status with the aim of providing information to be shared by teachers and parents.
Recognizing the seminar as a supporting tool to promote health education at elementary schools, we present lectures and demonstrations for adults who work closely with children on UV protection and the importance of facial cleansing, which are key contents of our Kodomo Seminar.
Shiseido provides video teaching materials (DVD) and distributable leaflets for free.
To apply for the "Shiseido_Kodomo Seminar" and the "Free Teaching Materials," please use the dedicated application form on our website, "Kirei Club for Kids." (Japanese language only)
Please contact us via email.
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