Environmental harmony/co-existing technology

Shiseido aims for the “creation of beauty through positive harmonization and coexistence with the environment” and is working towards the development of environmental harmony and coexistence technology, which uses various factors in changeable external environment, such as various types of sunlights, humidity, and temperature, and changes these to the power of beauty.

Research on Environmental Harmony and co-existing Technology

Shiseido Elucidates Skin’s Adaptation Mechanism to Dry Environment

We revealed that in a dry environment, the skin promotes the production of Peptidyl Arginine Deiminase 1 (PAD1), an enzyme that produces Natural Moisturizing Factor (NMF). This suggests that the skin has the ability to retain moisture, coexisting with the environment. In addition, we have found a new ingredient that enhances PAD1 expression and supports the skin’s moisture retention ability.

Shiseido Develops Innovative Technology to Convert Ultraviolet Light into Light that Brings About Beneficial Effects on the Skin

We developed an innovative technology to convert ultraviolet light, which has been considered to have deleterious effects on the skin, into visible light (‘skin-beautifying light’) that is capable of exerting a favorable influence on the skin – technology that leads to achievement of beauty while promoting harmonious coexistence with our natural environment rather than avoiding such light.