INNOVATION

DYNAMIC HARMONY is derived from the origins of Shiseido, a fusion of the Western science and Eastern wisdom, which has been pursued since our founding in the Meiji era as Japan’s first private Western-style pharmacy. We have redefined and articulated our strengths as our unique R＆D concept of creating unique unprecedented value by fusing seemingly opposite, oil-and-water values.

Shiseido held the “Shiseido Innovation Conference 2023 - Beauty for the Future -” on Tuesday, November 28, 2023 at Shiseido Global Innovation Center (S/PARK) to present the latest research results.

The safety, comfort, and peace of mind of our consumers are our utmost priority. Our commitment to and full compliance with the highest safety and quality standards is unwavering and non-negotiable.

We promote research activities with the innovation activities divided into 3 broad categories according to consumer lifestyles and social changes.

As part of our efforts, we have established a multi-hub system that aims to create locally based innovation in the strengths of each region such as sustainability and the clean beauty category.

We actively engage in joint research with external organizations and collaborations with other companies to establish a new style of research without being confined to Shiseido’s traditional research style.

The International Federation of Societies of Cosmetic Chemists (IFSCC) is the world’s most prestigious and respected cosmetics association, and the ultimate global forum at which the latest cosmetic technologies and scientific findings are presented. No beauty company has received more IFSCC awards than Shiseido.

Staying true to Shiseido company’s name, we have committed to living up to the expectations of our consumers in ways promote sustainability.