At Shiseido, we pursue uncompromising quality that goes
beyond convention. Our “basic” quality ensures trust,
while our “attractive” quality inspires hope and happiness.
To meet — and exceed — every beauty need.
To deliver true satisfaction to consumers around the world,
we embrace their diverse needs and preferences and
strive for ever higher quality in a concerted effort
by everyone in the Shiseido Group.
Our highest priority is safety based on every conceivable consideration,
fact, and type of data to ensure safe and continued use.
We abide not only by laws and regulations
but also by our stringent internal standards.
In addition, we proactively promote initiatives toward a sustainable world.
We never forget that consumers primarily perceive quality
based on their experience with our product.
Therefore, we implement thorough management
that prevents quality defects throughout the entire process.
Through the fusion of art and science,
we expand the potential of beauty in a continuous quest
to create innovations for the well-being of consumers.
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