Message from CEO

In Japan, last year began with a natural disaster. The global challenge of climate change continues to grow, significantly impacting natural environments and peoples’ daily lives across the world. As a company that aims to realize a better world through beauty, we start this new year, yet again reflecting on how we can contribute to the world.

On November 29th of last year, I announced SHIFT 2025 and Beyond Action Plan 2025-2026, my management agenda for the next two years. My plan details the immediate actions we must implement to realize continued growth and resolve the basic challenges we face. By carrying out my plan, I will forge a foundation that creates value for individuals and the world and is capable of withstanding unpredictable market shifts in our globalized society.

Specifically, over the next two years, we will identify, focus on, and strengthen those brands that deepen our customers ties to our core brands and re-examine our business structure, fortifying our operational management to implement a higher profitability model.

This plan is intended for Shiseido to remain a company that presents and shares innovations in beauty. This is how we will reinvent ourselves to realize the “better world” in our mission, BEAUTY INNOVATIONS FWOR A BETTER WORLD.

I believe in the enduring power of beauty to enrich our spirits and bring happiness to our lives. This is the true nature of our business. Working with colleagues who share this belief, I will keep Shiseido moving further and further ahead.

We look forward to continued support in 2025.