EMPOWERING LIFE

The Power of Makeup: Creating a Society Where Everyone Can Live Their Life to the Fullest

It all started in 1956 with the creation of Japan's first makeup products for people suffering from burn scars caused by the war. Today, as "Shiseido Life Quality Makeup," Shiseido is engaged in activities to address deep skin concerns. We have developed beauty information and specialized items that address the concerns of each and every individual through extensive research so that people can relax and enjoy their daily lives without worrying about what others think of them, such as birthmarks, burns, and scars. We have also expanded our services to include advice on makeup to accommodate changes in appearance due to the side effects of cancer treatment and other factors. Shiseido also offers a workshop on "Guide Makeup," a makeup method that allows visually impaired people to enjoy everything from skincare to point makeup by themselves. Through these unique Shiseido activities, Shiseido will continue its efforts to create a society in which all people can be themselves.