Shiseido Corporate Museum Online Tour
Welcome to the Shiseido Corporate Museum Online Tour. Discover and enjoy our heritage through the archives of products and advertisements we have created over the past 150 years. This collection of short movies features our history, product package design, promotional items and how Shiseido touches upon the development of cosmetics in Japan.
Japan’s first privately-owned Western-style pharmacy
Advancing into the cosmetics business
First President Shinzo Fukuhara, as an artist
Establishment of the testing room and design department
Shiseido Parlour and Shiseido Gallery
Establishment of cosmetology, hairdressing, and children's clothing departments
Presenting an enriched lifestyle
Publication of cultural information magazines
The Birth of Miss Shiseido
Hanatsubaki-kai and New Shiseido Style Facial Treatment
Period of corporate growth
For a healthier and more beautiful life
Globalization
The Shiseido font
The Western logo
The Camellia symbol
The cosmetic philosophy of Shinzo Fukuhara
Feminine ideals born from dreams
ABOUT US
- Regional Headquarters
BRANDS
- Prestige
- Inner Beauty
- Life Quality Beauty
- Quality Assurance
SUSTAINABILITY
- Materiality Core Activities
- Culture・Governance
- Data
INNOVATION
CAREERS
INVESTORS
- IR Library