Message from CEO

In 2025, the global expansion of tariffs led to increased volatility in financial markets, creating uncertainty over the economy. Yet, amidst this challenging landscape, Expo 2025 Osaka, held in Japan for the first time in 20 years, emerged as a powerful symbol of collaboration and possibility. Bringing together countries, regions, governments, and companies from around the world, the Expo became a vibrant hub of innovation, showcasing groundbreaking technologies and new ideas that point toward a more sustainable and hopeful future.

At Shiseido, under the “Action Plan 2025-2026,” launched in 2024, we have focused on strengthening our key brands and driving global structural reforms to establish a more resilient foundation for sustainable growth. In November 2025, we introduced our “2030 Medium-Term Strategy,” which builds on the progress achieved through these reforms. This new strategy aims to realize further growth by strengthening our brands and creating new value in beauty that empowers, inspires, and remains closely attuned to people’s lives, as we continue to contribute to a better society.

In today’s rapidly evolving world, people increasingly seek connection, empathy, and emotional fulfillment in their daily lives. To meet these needs, Shiseido is unwavering in its commitment to introducing new value and driving innovation under our corporate mission, “BEAUTY INNOVATIONS FOR A BETTER WORLD.” Our vision for 2030 is bold and inspiring: “By connecting with people, we pursue, create, and share new beauty, enriching everyone’s lives.” Guided by our heartfelt slogan, “In every moment, in every life, beauty,” we will continue to push boundaries and craft profound and authentic beauty experiences that resonate deeply.

As a global company, our responsibility to enhance people’s quality of life and emotional well-being, while contributing to a brighter future for society, has never been greater. Fulfilling this responsibility requires continued technological advancement and a sustained commitment to taking on new challenges. Building on the strengths and legacy we have cultivated over generations, we will elevate our brands to new heights, enriching customers’ lives worldwide uniquely through beauty, while enhancing both corporate and social value. We will create a future where beauty inspires hope, fosters connection, and drives positive transformation.