Since its inception in 1976, inoui has been updating the concept of individuality over time, creating makeup trends with its distinct items and original modern image.
Revamped in 2023, inoui proposes a new approach to beauty—one that reflects today’s rise in value towards individuality, appreciating oneself and expressing uniqueness.
inoui’s makeup is about accentuating one’s facial feature and appearance, bringing out one’s best qualities. Discover your natural beauty with inoui and become the best you.