This Japanese brand was launched in 2007, targeting 40-year-old plus consumers leading busy professional lives. It requires minimum amount of time, techniques and products, offering uncomplicated, easy-to-use makeup that brightens the face — and the mood. GRACY is a coined word crafted from combining “grace” and “elegance.” The name indicates the intention to offer no-fuss, high-quality products that are considered must-haves by customers.