We believe that beauty has the power to change the world. Beauty gives people confidence and courage, and brings them joy, happiness, and new energy. This is a concept that has been handed down from generation to generation since our founding in 1872. In 2022, Shiseido will take on the challenge of even further innovation in order to meet the increasingly diverse values of beauty across all customers.


Our mission is to deliver products and services that are closely aligned with the way of life of each and every customer so that our offerings can deliver their exact beauty needs. Furthermore, as a sustainable company, it is our responsibility and mission to consider the global environment when designing and manufacturing new innovations to help create a world where everyone can live in health and beauty and receive peace of mind from the global footprint of their purchases.

A Journey of Beauty

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