OUR STORY

OUR STORY

From our establishment in 1872 in Ginza, Tokyo to our future ahead, we believe in the power of beauty and expanding its possibilities to create more value for everyone. All of the products and services that Shiseido has delivered and those to be released ahead are imbued with our shared idea that “beauty means wishing for the happiness of others.” Here we would like to share symbolic stories spanning across our 150-year history, present, and future that helped define Shiseido today.

Shiseido Articles

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