Date of Issue:May 29, 2020
Reporting Period:January 1, 2019 to December 31, 2019(Certain sections include activities occurring in or after January 2020)

Important Timely Disclosure after Issuance ・August 6, 2020 Notice Regarding Revisions to the Consolidated Forecast, Determination of interim dividend, Revisions to Year-End Dividend Forecast for the Fiscal Year Ending December 31, 2020, and Reduction of Executive Compensation
・August 19, 2020 Announcement of Resignation of Americas Regional Headquarters’ CEO
・September 30, 2020 Changes among Corporate Officers of Shiseido Company, Limited and Personnel Change in Shiseido Group

Message from the CEO

Beauty Has the Power to
Change the World

Masahiko UotaniRepresentative Director,
President and CEO

Masahiko Uotani Representative Director, President and CEO

Achieved Initial VISION 2020 Targets Ahead of Schedule

SHISEIDO Grew into a ¥200 Billion Brand in Sales

SHISEIDO Grew into a ¥200 Billion Brand in Sales SHISEIDO Grew into a ¥200 Billion Brand in Sales


Enhanced Global Brand Portfolio

Drunk Elephant Drunk Elephant
Tory Burch Tory Burch

For a Sustainable World

Clean Environment Clean Environment

Striving for the ideal of a global environment that supports lives of vibrancy.

Respectful Society Respectful Society

Advancing a society that embraces diversity through respect, and supports lives of beauty.

Enriched Culture Enriched Culture

Creating new value to enrich culture by transforming beauty.

Data Section



Annual Report 2019 (Digest Version) is a compact version of the annual report and was created for those who wish to view a printed copy of the report.