The global spread of COVID-19 is causing a decline in consumption and changes in consumer purchasing behavior. Business economic activities are stagnating, and the environment differs considerably from our initial expectations. Going forward, business results may fluctuate significantly depending on the viral spread and regulatory measures taken by each country. It is therefore difficult to forecast the timing of recovery and the amount of impact on the Group’s results.
Given such circumstances, the Company has withdrawn its consolidated forecast for FY2020 on May 12, 2020. We will provide a new forecast at the time of the second quarter results announcement (planned for August 6, 2020).

Message from the CEO

Beauty Has the Power to
Change the World

Masahiko UotaniRepresentative Director,
President and CEO

Masahiko Uotani Representative Director, President and CEO

Achieved Initial VISION 2020 Targets Ahead of Schedule

SHISEIDO Grew into a ¥200 Billion Brand in Sales

SHISEIDO Grew into a ¥200 Billion Brand in Sales SHISEIDO Grew into a ¥200 Billion Brand in Sales


Enhanced Global Brand Portfolio

Drunk Elephant Drunk Elephant
Tory Burch Tory Burch

For a Sustainable World

Clean Environment Clean Environment

Striving for the ideal of a global environment that supports lives of vibrancy.

Respectful Society Respectful Society

Advancing a society that embraces diversity through respect, and supports lives of beauty.

Enriched Culture Enriched Culture

Creating new value to enrich culture by transforming beauty.

Data Section



Annual Report 2019 (Digest Version) is a compact version of the annual report and was created for those who wish to view a printed copy of the report.