Message from COO

In 2023, we launched our medium-term strategy, “SHIFT 2025 and Beyond,” and this year, under this strategy, we will be aggressively investing in our key business areas and striving to “Be a Global Winner with Our Heritage.”

One of the keys to achieving our medium-term strategy is to reform our Japan and China businesses. To shift to a highly profitable structure, we need to pay even closer attention and be more sensitive to market needs and consumer trends and establish a quick response system. We will quickly respond to changes in the market environment and remain resolute in maintaining and ensuring strong, consistent growth in our other regions as well.

At the same time, we will take on new challenges, pursuing business development opportunities in new business areas, in a bid to achieve our vision of becoming a “Personal Beauty Wellness Company” by 2030. We will continue to work as one to come up with the next innovation and challenge ourselves to meet the expectations of all our stakeholders.

Thank you for your support.