Beauty and Personal Care Market Scale*1 by Country, Per Capita GDP, and Median Age*2
Beauty and Personal Care Market Scale by Country and Population (2017)
Source for beauty and personal care market scale: Euromonitor International, as of April 23, 2018
Source for per capita GDP, median age, and population: "World Statistics 2017," Statistics Bureau, Ministry of Internal Affairs and Communications
*1 Circle size indicates beauty and personal care market scale.
*2 The midpoint age separating the upper from the lower half of ages for each population ranked in order from the lowest to highest
Please note that the relevant market data was compiled from data publicly available from several institutions and is not directly related to Shiseido's strategies. Also, annual data for each region is calculated based on local currencies translated into U.S. dollars at average 2017 exchange rates.
Domestic Cosmetics Market
Market Composition by Beauty Category
Market Composition by Channel
Sources: Market composition by beauty category: UMI (as of March 2018, according to research by Shiseido) general cosmetics market (defined by Shiseido), January 1, 2015 to December 31, 2017, comparison of purchases (value base) by beauty categories defined by Shiseido
Market composition by channel: UMI (as of March 2018, according to research by Shiseido) general cosmetics market (defined by Shiseido), January 1, 2015 to December 31, 2017, comparison of purchases (value base) by channel
Prestige: Market Size and Projected Growth Rate in 2020
Sources:
• Euromonitor International 2017 edition (excluding Travel Retail)
• Premium (skincare, sun care, color, fragrance)
• Annual date for each region is calculated based on local currencies translated into Japanese yen at the average exchange rate for 2017.
