Beauty and Personal Care Market Scale1 by Country, Per Capita GDP, and Median Age2
Beauty and Personal Care Market Scale by Country and Population (2018)
Source for beauty and personal care market scale: Euromonitor International, as of April 16, 2019
Source for per capita GDP, median age, and population: “World Statistics 2019,” Statistics Bureau, Ministry of Internal Affairs and Communications
Circle size indicates beauty and personal care market scale.
The midpoint age separating the upper from the lower half of ages for each population ranked in order from the lowest to highest.
Please note that the relevant market data was compiled from data publicly available from several institutions and is not directly related to Shiseido’s strategies. Also, annual data for each region is calculated based on local currencies translated into U.S. dollars at average 2018 exchange rates.
Domestic Cosmetics Market
Market Composition by Beauty Category (％)
Market Composition by Channel (％)
Market composition by beauty category: as of March 2019, (according to research by Shiseido) general cosmetics market (defined by Shiseido), January 1, 2016 to December 31, 2018, comparison of purchases (value base) by beauty categories defined by Shiseido
Market composition by channel: as of March 2019, (according to research by Shiseido) general cosmetics market (defined by Shiseido), January 1, 2016 to December 31, 2018, comparison of purchases (value base) by channel defined by Shiseido
Prestige: Market Size and Projected Growth Rate in 2020
Euromonitor International 2017 edition (excluding Travel Retail)
Premium (skincare, sun care, color, fragrance)
Annual data for each region is calculated based on assumption by local currencies translated into Japanese yen at the average exchange rate for 2017.