Beauty Innovation Model

Shiseido's Value Creation Model:
Realizing a Society Where Everyone Can Live Their Way

In 2019, Shiseido established a new corporate mission entitled “BEAUTY INNOVATIONS FOR A BETTER WORLD.” To realize this mission, we will provide beauty through our medium-to-long-term strategy VISION 2020, bringing happiness to people and instilling in them energy and confidence. In these ways, we will aim to realize a society where everyone can live the way they want to. In addition, we will strive to achieve sustainable growth by providing value to society and sharing the profit we generate with our stakeholders.

1.OUR DNA

2.Shiseido’s Beauty Business

3.Value Created by Shiseido