ANNUAL REPORT 2018

Major Business Categories and Brands at a Glance

  • TOP
  • Major Business Categories and Brands at a Glance
  • Japan
  • China
  • Asia Pacific
  • Americas
  • EMEA
  • Travel Retail

Prestige

Share of total sales 45% YoY sales growth*1 +16% Share of total sales 45% YoY sales growth*1 +16%

High-priced, high-added-value products sold through counseling, mainly in department stores and specialty stores

Prestige Prestige

Fragrance

Share of total sales 9% YoY sales growth*1 +9% Share of total sales 9% YoY sales growth*1 +9%

High-priced fragrances created through collaboration with famous designers

Fragrance Fragrance

Cosmetics

Share of total sales 31% YoY sales growth*1 +12% Share of total sales 31% YoY sales growth*1 +12%

Mid- and low-priced cosmetics that consumers select themselves, primarily sold in drugstores and general merchandise stores. Counseling tailored to market, brand and channel characteristics also offered as needed

Cosmetics Cosmetics

Personal Care

Share of total sales 9% YoY sales growth*1 +12% Share of total sales 9% YoY sales growth*1 +12%

Low-priced skincare products, shampoo and other hair care products, as well as body care products, primarily sold in drugstores and general merchandise stores

Personal Care Personal Care

Professional

Share of total sales 2% YoY sales growth*1 +4% Share of total sales 2% YoY sales growth*1 +4%

Hair care and styling products, hair color products, perm products, and other products for hair salons

Professional Professional
  • Local currency basis, excluding the impact of business transfers
  • Hong Kong only
  • In addition to our core business categories of Prestige, Fragrance, Cosmetics, Personal Care, and Professional, “Other” makes up 4% of sales. “Other” includes Shiseido Parlour and other businesses.