Shiseido has created new products, services, and markets by combining extensive insight and a wide variety of technologies cultivated over the nearly 100 years since its establishment with the creative ideas of researchers. This innovation for beauty creation provides us with a unique strength.
In April 2019, we opened the Shiseido Global Innovation Center (hereinafter, “GIC”). This new research center acts as an “urban open lab” for the creation of optimal value that integrates various kinds of insight, information, and technologies from cutting-edge research facilities and other industries in Japan and overseas. By doing so, the GIC realizes innovation that goes beyond national and industrial boundaries. Going forward, we will promote a “hub-and-spoke network” centering on the GIC in Japan, which serves as a base for fundamental research and connects our research facilities around the world, which are pursuing value creation to meet local needs. Through this network, we will centralize global consumers and technology information and communicate new value to the world.
By enhancing innovation, we will further deliver new value to consumers around the world.