Shiseido Presents Benefits of Online Consultation on Appearance Care for People with Cancer
On Friday, June 23, Dr. Kazuyuki Ikeyama, a cosmetic therapy researcher presented his joint research with St. Luke's International Hospital and won an award of excellence at the 8th Annual Meeting of the Japanese Association of Supportive Care in Cancer*1 (held on June 22-23 at Nara Prefectural Convention Center, Japan).
Dr. Ikeyama shared the findings under the title of “Discussion on the effects of online appearance care consultations on the quality of life of breast cancer patients.” The research verified the effectiveness of online appearance care consultation.
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Certificate for an award of excellence -
Online appearance care consultations in the verification experiment
The results revealed online consultations on changes in physical appearance helped lower the psychological hurdle to seeking advice and that appearance care advice could be expected to improve QOL and have psychological effects, such as reducing negative feelings and promoting positive attitudes. In addition, the results showed online appearance care consultations provide effective psychosocial support in coping with changes in looks from side effects of treatment. Dr. Ikeyama urged medical institutions and the private sector to develop a partnership, as it is instrumental in increasing care options.
Summary of the research
Subjects
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41 breast cancer patients undergoing outpatient treatment.
Method
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Subjects at home received an online consultation on appearance care from beauty technicians at the Shiseido office for approximately 60 minutes.
Contents of consultations
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The consultations used "Appearance Care: For your confidence and comfort" and addressed skin discoloration caused by cancer treatment mainly with Perfect Cover Foundation and hair loss in eyebrows and eyelashes with eyebrow makeup and eyeliner.
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Difficulty in consulting about appearance change concerns
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Resistance to online consultation
Everyday life changes after receiving the online consultation on appearance care
*1 The Japanese Association of Supportive Care in Cancer consists of over 1000 members, mainly doctors, nurses, other medical professionals, and researchers. It aims to contribute to the treatment and survival of cancer by applying evidence-based prevention and supportive care*2 to address signs and symptoms associated with cancer and treatment toxicities and improve and maintain the QOL*3 of people with cancer. About 600 member professionals in cancer treatment from all over Japan attended this year's meeting.
*2 Supportive care includes prevention, treatment, and alleviation of symptoms of cancer, as well as side effects, complications, and sequelae from cancer treatment. Appearance care is part of supportive care and aimed at coping with changes in physical appearance caused by chemotherapy.
*3 QOL stands for quality of life