Our Approach to Vitiligo

The story behind Shiseido’s foundation designed for vitiligo coverage, trusted for nearly 20 years since its introduction

Here, we introduce the Shiseido Kakegawa Factory, where Perfect Cover Foundation VC n is manufactured, and the research and development behind the product. We take a closer look at what makes Foundation VC n unique, along with the passion and dedication of the people involved in bringing it to life.

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• INDEX

  Feature 1
  From the Shiseido Kakegawa Factory to the World: A Look Inside Manufacturing
  Feature 2
  Behind the Renewal of Perfect Cover Foundation VC n: The Researchers’ Perspective

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Shiseido’s Original Logo for World Vitiligo Day Awareness

As part of its awareness-raising activities, Shiseido has created an original logo. Featuring overlapping hands, the logo represents people with vitiligo from diverse backgrounds joining hands in solidarity.