A special LAVENDER RING exhibit at the 31st General Assembly of the Japan Medical Congress
Over a four-day period from April 20 to 23, we displayed our LAVENDER RING posters, 52 extra-large panels that showcase the smiles of people living with cancer to introduce the details of the LAVENDER RING program, at the General Assembly of the Japan Medical Congress held at the Tokyo International Forum. Held every four years since 1902, this esteemed assembly with its long history is Japan’s largest academic conference and medical science exhibition.
We also set up a booth near the accessway in the lobby gallery to provide information on LAVENDER RING, Shiseido Life Quality Makeup, and our dedicated Shiseido Perfect Cover product series. In total, we assisted 326 guests over the four days of the assembly.
Many medical professionals and regular attendees alike stopped to look at our posters. Some of them even came over to our booth to tell us how much the posters had moved them.
We will continue expanding this initiative to reach even more people living with cancer.
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