Shiseido’s Growth Strategy
Euromonitor International 2019. Combined total of skin care, sun care, color cosmetics, fragrances categories. Figures based on local currencies for each country and region and translated into U.S. dollars at the average exchange rate for 2019.
Euromonitor International 2019 (excluding Travel Retail). Premium (skin care, sun care, color cosmetics, fragrances). Figures based on local currencies for each country and region and translated into Japanese yen at the average exchange rate for 2019. Travel Retail: Generation Research (2018 data).