Asia Pacific Business

Maintaining Solid Performance
of Prestige Brands
and Expanding Growth in Southeast Asia

2019 Results

2019 Review

Amid an uncertain economic environment, Shiseido’s prestige brands Laura Mercier and Clé de Peau Beauté continued solid performances. In addition, ELIXIR, ANESSA, and Dolce&Gabbana recorded significant growth. Although we faced challenging conditions in South Korea, performance in Southeast Asia held firm owing to the expansion of free-standing stores. We also achieved robust growth in cosmetics and personal care as a result of localized marketing that caters to the characteristics of each country and region.

Key Strategies

We will work to strengthen our prestige brands as well as made-in-Japan cosmetics and personal care brands. In terms of prestige brands, we will further expand sales channels such as free-standing stores and e-commerce.