Shiseido Life Quality Makeup Launches Special Page on World Vitiligo Day
To mark World Vitiligo Day on June 25, Shiseido Company, Limited (“Shiseido”) will launch a special page on the Shiseido Life Quality Makeup website highlighting its work to promote understanding of vitiligo and develop foundation products for those who wish to cover affected areas. The page will feature the Shiseido Kakegawa Factory, where Perfect Cover Foundation VC n, a foundation designed for vitiligo coverage, is manufactured, along with behind-the-scenes insights into the product’s research and development. The company has also created an original logo as part of its awareness-raising activities.
For 70 years, Shiseido has carried out Shiseido Life Quality Makeup, a social initiative that supports people with deep skin concerns through the power of beauty. As part of this work, Shiseido has developed Perfect Cover, a dedicated product line for vitiligo, birthmarks, scars, and changes in appearance resulting from medical treatment, while also offering free consultation services at Shiseido Life Quality Beauty Centers. Today, the initiative is active in five countries and regions: Japan, mainland China, Singapore, Taiwan, and France.
Featured Content on the Shiseido Life Quality Makeup Special Page
● An interview with a Shiseido employee with vitiligo who works at the Shiseido Kakegawa Factory, sharing her perspective on coverage makeup and how Perfect Cover Foundation VC n helps create natural-looking coverage for vitiligo.
● A behind-the-scenes look at the production of Perfect Cover Foundation VC n at the Shiseido Kakegawa Factory, highlighting its rigorous manufacturing standards and the care behind its craftsmanship.
● Insights from the researchers who led the 2025 product renewal, including the background of its development and the thinking that went into creating the product for people with vitiligo.
● Launch date: Thursday, June 25, 2026
World Vitiligo Day: June 25
World Vitiligo Day is an awareness day that aims to deepen understanding of the prejudice and emotional burden faced by people with vitiligo. Vitiligo is a condition in which loss of pigment causes areas of the skin to become white. It can affect anyone, regardless of gender or age, and treatment options include topical therapies and phototherapy. While symptoms and progression vary from person to person, changes in appearance may become a source of psychological burden and affect quality of life.
Development of Foundation for Vitiligo Coverage
In 2006, Shiseido launched its first foundation for vitiligo coverage. While conventional makeup products for vitiligo offered high coverage, they also presented challenges such as a heavy finish and color transfer to clothing. To address these issues, Shiseido developed a product incorporating optical technology that reproduces melanin tones, along with a film-forming agent that helps prevent transfer onto clothing.
In 2025, the product was renewed as Perfect Cover Foundation VC n. It recreates the look of melanin tones for effective coverage of vitiligo, with a fresh, lightweight feel and resistance to water, perspiration, and sebum.
The Spirit Behind Shiseido’s Original World Vitiligo Day Awareness Logo
Featuring overlapping hands, the logo represents people with vitiligo from diverse backgrounds joining hands in solidarity. Going forward, Shiseido will use the logo in awareness-raising activities, including seminars and events hosted by the company, to help promote greater understanding of vitiligo.
Collaboration with Dermatologists and Vitiligo Organizations
Since 1992, Shiseido has worked with medical institutions to help improve quality of life for people with deep skin concerns and people living with cancer by collecting evidence and creating more opportunities to connect with people who may benefit from support. In 2006, Shiseido began exhibiting at medical conferences for doctors, nurses, and other healthcare professionals. Today, the company continues to provide information on how makeup can help improve quality of life for people with vitiligo.
In March 2025, Shiseido EMEA in France began Shiseido Life Quality Makeup activities and launched Perfect Cover Foundation VC n. As part of its collaboration with support organizations, Shiseido EMEA introduced the product at a workshop hosted by the French Vitiligo Association in June 2025, where participants had the opportunity to try it. Shiseido EMEA has also donated 130 product sets to people with vitiligo through the association.
In Japan, Shiseido will exhibit for the first time at the Annual Meeting of the Japanese Society for Vitiligo in September 2026, expanding its engagement with healthcare professionals and researchers in the field of vitiligo.
● The 8th Annual Meeting of the Japanese Society for Vitiligo
Date: September 5–6, 2026
Venue: I-site Namba, Osaka Metropolitan University, Osaka
Links
Shiseido Life Quality Makeup website
Special website for the 70th anniversary of Shiseido Life Quality Makeup “70 years JOURNEY