LAVENDER RING Photo Book was Published

• The photobook features poster portraits and interviews with 206 cancer survivors who have participated in MAKEUP & PHOTOS WITH SMILES^*2, and illustrates milestones from LAVENDER RING activities and messages from its members.

  The book is a compilation of personal reflections after developing the disease. As cancer is no stranger to many of us today, these stories resonate with, inspire, and encourage everyone who reads them, beyond cancer survivors, their family, and supporters.

  It is available for purchase at bookstores and online. (Japan only)

  *Proceeds go to CancerNet Japan for future LAVENDER RING and other activities.

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In Japan, an estimated one in every two people develops cancer in their lifetime. Many patients continue working while they undergo treatment, contributing to a growing need to address changes in appearance.
Shiseido believes in and leverages the power of beauty to inspire the joy of living in every member of society.

*1 LAVENDER RING is a multilateral project involving corporations, local governments, patient groups, schools, and medical institutions who share a vision of society in which cancer fighters and survivors can live with joy.

*2 LAVENDER RING MAKEUP & PHOTOS WITH SMILES
Shiseido is a principle supporter of MAKEUP & PHOTOS WITH SMILES, a popular event with participation requests that exceed capacity every time. Employees volunteer hair & makeup makeovers for the body and mind, photograph everyone’s vibrant looks, ask them to write their passions, and design unique portrait posters as a gift to each survivor. Each creation is an expression of how the individual chooses to live their life. Shiseido will continue to support the program in hopes of inspiring even more smiles and confidence.