LAVENDER RING MAKEUP & PHOTOS WITH SMILES is a winner of the IAUD International Design Award, receiving the Gold Award in the category of Social Design in 2019.

LAVENDER RING MAKEUP & PHOTOS WITH SMILES is a winner of the 2019 IAUD International Design Award* given by the International Association for Universal Design, receiving the Gold Award in the category of Social Design in December 2019.
The LAVENDER RING project started in 2017 and is now in its 4th year.
Shiseido has held project activities seven times to date and photographed many smiles.

* The award that recognizes organizations and individuals that carry out or make proposals for particularly outstanding activities aimed at realizing a universal design society in which everyone can live comfortably.

Today, cancer patients live longer with the disease through earlier detection and advances in treatment, and many work while they undergo treatment.

LAVENDER RING is a multilateral project involving volunteers from Shiseido, local governments, corporations from other industries, patient groups, and medical institutions who share the same vision of a society in which cancer fighters and survivors can live with a smile.

Shiseido principally supports MAKEUP & PHOTOS WITH SMILES, which leverages the power of makeup and creativity to encourage the social reintegration of cancer patients and survivors. The volunteers give them makeovers for the body and mind, photograph their vibrant images, ask them to write what they are passionate about, and design a poster. More than 200 cancer survivors have participated, bringing friends and family together for commemorative photos with their creations, and each event has inspired more smiles, conversations and laugher.

In 2020, Shiseido continues to support LAVENDER RING to promote appropriate understanding of cancer and end social stigma.

【MAKEUP & PHOTOS events held in 2019】