Menu Open
Menu Close

Past Special Exhibitions

  • “Hanatsubaki” the first issue 1937 “Shiseido Geppo” the first issue 1924 “Shiseido Graph” the first issue 1933 “Shiseido Geppo” No.19 1926
  • “Hanatsubaki” the first issue
    “Shiseido Geppo” the first issue
    “Shiseido Graph” the first issue
    “Shiseido Geppo” No.19
  • Dresses actually used<br>in photo shooting 2013
  • Dresses actually used in
    photo shooting
  • “HANATSUBAKI‐SYU” the album of calligraphy and paintings C.1935
    the album of
    calligraphy and paintings

HANATSUBAKI 80th Anniversary 1937-2017

Tuesday, July 11 to Sunday, December 24, 2017
The 1st period: Tuesday, July 11 to Sunday, September 3
The 2nd period: Tuesday, September 5 to Sunday, October 29
The 3rd period: Tuesday, October 31 to Sunday, December 24

In concert with the launch of the Hanatsubaki-kai (Camellia Club), a club for the loyal customers of Shiseido products, in January 1937, Hanatsubaki magazine was first published in November the same year for Shiseido product users as the successor of Shiseido Geppo (1924-1931) and Shiseido Graph (1933-1937). The first issue was published with the concept of things that are considered to serve as a guideline for modern women and consisted of articles about a variety of themes, including beauty care, fashions, trends, hobbies and arts and sciences.

Publication was suspended during the war, but was resumed in May 1950. In the 1970s and 1980s when many different subcultures were born, the magazine provided information mixed with the latest fashions. Hanatsubaki kept evolving as a corporate culture and information magazine in the 1990s and beyond, and in 2016, it grew into a cross-media magazine consisting of paper and web-based versions to respond to the digital age.

The exhibition showcased for the first time all of the magazine’s cover sheet images, and at the same time, dresses actually used in photo shooting as well as notebooks and sketchbooks with draft sketches, paintings and calligraphic works of the people involved in the production of Hanatsubaki and others for the visitors to enjoy the 80-year history of Hanatsubaki.

  • 「練上嘯裂文壺 茜手」 Kosei Matsui < The 1st period > 1981
  • 「練上嘯裂文壺 茜手」
    Kosei Matsui
    < The 1st period >
  • 「椿陶匣」 Koichi Tamura < The 2nd period > 1979
  • 「椿陶匣」
    Koichi Tamura
    < The 2nd period >
  • 「瑠璃乳文高杯」 Hisatoshi Iwata < The 3rd period > 1977
  • 「瑠璃乳文高杯」
    Hisatoshi Iwata
    < The 3rd period >

Little Art House
— A selection of masterpieces from the Modern Kogei Exhibition series

The 1st period: feat. Kosei Matsui, October 4 (Tue) to December 23 (Fri), 2016
The 2nd period: feat. Koichi Tamura, January 5 (Thu) to April 2 (Sun), 2017
The 3rd period: feat. Hisatoshi Iwata, April 4 (Tue) to July 9 (Sun), 2017

The starting point of Shiseido’s cultural support activities is Shiseido Gallery, which opened in December 1919. Since its establishment, the Gallery has provided space for rising artists to present their artworks free of charge in order to assist their public debut. In addition to providing such opportunities, the Gallery has purchased some of their artworks as further support of the artists. In order to house those purchased artworks and exhibit them to a wide range of people, Shiseido opened Shiseido Art House in 1978. Its in-house facilities have undergone renovation as a prelude to marking its 40th anniversary in 2018. During the temporary closure of the Art House, its collection was exhibited in Shiseido Corporate Museum.

Divided into three time periods, the exhibition showed artworks of three selected historic artists, Kosei Matsui, Koichi Tamura and Hisatoshi Iwata. Their works were once among those exhibited at the Modern Kogei Exhibition, a series of regular exhibitions, held at Shiseido Gallery for 20 years from 1975. The first period of the exhibition featured Kosei Matsui and the second period, Koichi Tamura. Both were potters designated as holders of Important Intangible Cultural Property (Living National Treasure) for their unique techniques–“neriagede” (marbleized, colored-clay ware) for Matsui and “tetsue” (iron-glazed patterned ceramics) for Tamura. Their artworks were exhibited first at the fourth Modern Kogei Exhibition and onwards. The third period of the exhibition featured glass artist Hisatoshi Iwata. He was one of the organizing members of the Modern Kogei Exhibition and his artworks were exhibited until the 18th exhibition. He is the first son of Toshichi Iwata, one of the pioneering glass artists in Japan, who once exhibited his artworks at Shiseido Gallery. Hisatoshi Iwata’s daughter, Ruri Iwata, is also a glass artist, whose artworks are also exhibited in Shiseido Art House’s outdoor exhibition space. The exhibition at Shiseido Corporate Museum also showed Shiseido’s products produced by the company’s past creators who aimed to create “artistic products” that embody a common spirit with “kogei” (Japanese crafts).