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Past Special Exhibitions

Fans of the Shiseido Parlor

Fans of the Shiseido Parlor

Exhibits of Corporate Culture

26 March (Wed) to 29 June (Sun), 2003

In March 2001, the red brick Tokyo Ginza Shiseido Building was completed on the corner of Ginza 8-chome, Shiseido's birthplace. The third through fifth floors of this building house the “Shiseido Parlor,” a new incarnation of the 100 year-old original shop which in 1902 became Japan's first soda fountain making and selling soda water and ice cream, and later a restaurant serving authentic Western-style cuisine. This exhibition traced the history of the Shiseido Parlor and introduced some of the personalities who frequented it and the anecdotes surrounding their visits.