Shiseido Launches a Special Website to Commemorate 70 Years of Shiseido Life Quality Makeup
Shiseido continues to advance Shiseido Life Quality Makeup, a social initiative that leverages the power of beauty to support people with deep skin concerns. Established in 1956, the initiative marks its 70th anniversary this year. To commemorate this milestone, we will launch “70 years JOURNEY,” a dedicated anniversary website within the Shiseido Life Quality Makeup website on February 4, World Cancer Day.
The 70th-anniversary communication concept is “Uncover Your Heart.” For many, covering visible concerns with makeup can be one option for feeling more at ease in their daily lives. This message reflects our hope that, through makeup, people can uncover their hearts and feel a sense of emotional freedom. The special website will feature video content that symbolizes this emotional “uncovering,” along with milestones and reflections that trace the significance of Shiseido Life Quality Makeup’s 70-year journey.
About the 70th Anniversary Special Website “70 years JOURNEY”
●URL： https://corp.shiseido.com/slqm/en/70th/
●Publish date: Wednesday, February 4, 2026 (with ongoing updates throughout the year)
●Content highlights
・Introduction
・Movie: “Uncover Talk,” a dialogue featuring people with deep skin concerns
・History: Our 70-year journey
・Stakeholders: Messages from the stakeholders who have supported and walked alongside this initiative
・Our Creators: A focus on the skills and heart of Shiseido employees who support this initiative