Shiseido Life Quality Makeup has been launched in France, and beauty workshops have been held.

Starting in 2025, SHISEIDO EMEA (France) will implement "Shiseido Life Quality Makeup," a social activity for supporting individuals with deep skin concerns, and they have already started offering Perfect Cover.

On March 25, a beauty workshop was conducted in collaboration with the French Vitiligo Association (Association Française du Vitiligo), and another was held on March 26 with a cancer patient support group (Belle & Bien).

Fifteen female participants received expert advice from Maelle Baumann, a trainer in France, and learned about skincare, makeup techniques, and how to use Perfect Cover.

For the participants, it was a valuable opportunity to reflect and embrace their own true beauty, leading to us receiving a lot of positive feedback.

Shiseido Life Quality Makeup will continue to provide support through the "power of makeup."