Message from the CEO

Strengthening Key Strategies to Accelerate Growth

Today, Shiseido is well on its transformation journey to become a truly global company, having achieved our VISION 2020 sales and profit targets three years and two years respectively ahead of our original plan.

Accordingly, we have launched the New Three-Year Plan, which comprises five key strategies: “Further Focus on Core Brand Businesses,” “Acceleration of Digitalization,” “New Value Creation through Innovations,” talent and organization development called “PEOPLE FIRST,” and a “New Global Business Foundation” Enhancing Supply Chain Capabilities.

Under the new plan, we aim to further accelerate our growth. Our initiatives have resulted once again in all-time high net sales and operating profit in 2018.
Going forward, we will continue fostering growth to achieve the new, upward revised goals of VISION 2020.

In addition, we are now working hard toward achieving 2 trillion yen in sales and 300 billion yen in operating profit as ambitious long-term targets.

Contributing to the Creation of a Better Society through Our Businesses

I strongly believe that we are not in the business of simply selling cosmetics. Our corporate value is a synergistic combination of economic and social values.

We are engaged in the social purpose of giving people of all genders the joy, confidence, empowerment, and happiness to live their best lives. In other words, we are also in the business of changing the world and making society a better place.

With this in mind, we have launched our new mission statement, “BEAUTY INNOVATIONS FOR A BETTER WORLD.”

Shiseido has delivered constant innovations since its foundation by evolving in step with beauty itself. Through these innovations and many more to come, we are contributing to society and the people of the future. Meanwhile, the Shiseido Global Innovation Center that opened in April is our value creation hub. From here, we will ambitiously and aggressively introduce new advances in beauty.

I am committed to our vision, “Be a Global Winner with Our Japanese Heritage,” to continue sustainable growth and be vital for the next 100 years. We will be a leader in innovation and evolve while serving the diverse needs and values of people around the world.

Thank you for your ongoing support in our journey.

Masahiko Uotani Representative Director,
President and CEO