Integrated Report 2021

Publication of Integrated Report 2021

Editorial Policy

Main Content & Features

BEAUTY INNOVATIONS FOR A BETTER WORLD. Our corporate mission guides everything we do at Shiseido. We are committed to finding solutions to social issues and aim to bring happiness to people around the globe through beauty.

Our medium-to-long-term strategy WIN 2023 and Beyond was launched in 2021 as a roadmap outlining our vision to realize value creation through business transformation, with numerous Group-wide reforms currently underway. For Integrated Report 2021, we wanted to present a comprehensive guide to our value creation and progress in WIN 2023 and Beyond and convey our commitment while recognizing current risks and challenges and outlining future initiatives. This year’s report continues to feature messages with the frank opinions of our CEO, Masahiko Uotani, alongside other executive officers and external directors.

Our designs and digital forms of expression as a beauty company are constantly evolving. At the same time, we realize the need to enhance usability and readability and have added various features to Integrated Report 2021, including a search function and the publication of a text version (PDF) to accommodate various users.

We hope that this report will be a valuable tool for dialogue with our stakeholders.


Message from the CEO

In this section, Shiseido CEO Uotani shares his thoughts with our shareholders and investors. Uotani discusses his insights on the occasion of Shiseido’s 150th anniversary, his commitment toward Shiseido’s vision for 2030, the progress and challenges of WIN 2023 and Beyond, and his strong aspirations in creating the foundation for Shiseido as a skin beauty company through global transformation.


Shiseido’s Value Creation

This is a medium-to-long-term narrative revealed in our value creation process. In addition to showcasing our 150-year history of value creation, this section highlights its most important drivers, Diverse Professionals and Beauty Innovation. These are described by their respective executive officers, who spell out strategies for the future and outcomes they will provide.


Medium-to-Long-Term Strategy

Shiseido is promoting WIN 2023, the first phase of our medium-to-long-term strategy WIN 2023 and Beyond, with sights set on our vision for 2030. This section includes an overview of WIN 2023 and Beyond, a progress update on business restructuring, supply network, and DX strategies, results in 2021, commentary by our CFO on financial strategy, and our sustainability strategy.


Corporate Governance

Corporate governance is the foundation for achieving sustainable growth through the fulfillment of our corporate philosophy. Based on the belief that transforming and strengthening corporate governance is essential to enhancing corporate value, this section summarizes ongoing governance reforms at Shiseido. In addition, a message from external director Shinsaku Iwahara is included as a report from the Chair of the Nomination & Remuneration Advisory Committee to convey the current state of Shiseido’s management and governance.

Key Visual Concept


Since its founding in 1872 as Japan‘s first private Western-style pharmacy in Ginza, Tokyo, Shiseido has believed in the power of beauty to bring happiness to our consumers. We are committed to continuing our tradition of creating the future of beauty with consumers around the world to fill their days with smiles and hope.

Publication of Integrated Report 2021

Editorial Policy

Publication of Integrated Report 2021

Editorial Policy