About Shiseido

Corporate Information

Founded
1872
Position amongst Global Manufacturers
No.5
Position amongst Japan and Asia Cosmetics Manufacturers
No.1

CORPORATE
INFORMATION

Global Expansion

Countries and Regions Served
Approx.120
Production Sites
13
R&D Sites
8

GLOBAL
EXPANSION

Employees

EMPLOYEES

Employees
Approx.42,000
Nationalities
Employed
Approx.100
Percentage of Female Leaders
58.3%

Japan37.3

Overseas70.7

Japan37.3

Overseas70.7

2021 Results

Net Sales
¥1,035.2bn

YoY

12%

FX-neutral

8%

Like-for-like

12%

YoY

12%

FX-neutral

8%

Like-for-like

12%

Operating Profit
¥41.6bn

YoY

178%

YoY

178%

Operating Margin
4.0%

YoY

2.4pts

YoY

2.4pts

ROIC
3.3%
ROE
8.2%
Net Sales/Operating Profit/Operating Margin

Net Sales and Sales Ratio by Business Segment
YoY growth (like-for-like)

  • Japan

    26.7%

    Net Sales
    ¥276.2bn
    YoY
    -1.4%
  • China

    26.6%

    Net Sales
    ¥274.7bn
    YoY
    19.1%
  • Asia Pacific

    6.3%

    Net Sales
    ¥65.0bn
    YoY
    5.8%
  • Americas

    11.7%

    Net Sales
    ¥121.4bn
    YoY
    29.9%
  • EMEA

    11.3%

    Net Sales
    ¥117.0bn
    YoY
    16.5%
  • Travel Retail

    11.6%

    Net Sales
    ¥120.5bn
    YoY
    18.4%
  • Professional

    1.5%

    Net Sales
    ¥15.9bn
    YoY
    19.6%
  • Others

    4.3%

    Net Sales
    ¥44.5bn
    YoY
    2.1%

PERFORMANCE

Focus Growth Areas

Skincare Sales Ratio
64%

Skincare Sales Growth

10

WIN 2023 and Beyond
Skincare Sales Growth
10
WIN 2023 and Beyond
Prestige Sales Ratio
50%
EC Sales Ratio
34%

EC Sales Growth

Over20%

Overview of Business Segments
EC Sales Growth
Over20%
Overview of Business Segments

BUSINESS
CATEGORIES

Research & Development

Awards Received at IFSCC
Congresses and Conferences
29
Brand Development / R&D Investments
¥36.5bn

Ratio to Net Sales

3.5%

Ratio to Net Sales
3.5%
Number of researchers
Approx.1,200

R&D