Share of Total Sales / YoY Sales Growth
| 2021 Share of Total Sales | 2021 YoY Sales Growth | |||
|---|---|---|---|---|
| Prestige | 50% | ＋18% | ||
| Fragrance | 10% | ＋23% | ||
| Cosmetics | 25% | −1% | ||
| Personal Care | 9% | −21% | ||
| Professional | 2% | ＋24% | ||
| Other | 4% | |||
Core Businesses
Main Regions of Availability
- Japan
- China
- Asia Pacific
- Americas
- EMEA
- Travel Retail
PRESTIGE
High-end, high-added-value cosmetic products available at department stores and specialty cosmetic stores, primarily sold through beauty consultants.
FRAGRANCE
Luxury designer fragrance
COSMETICS
Mid-priced cosmetics that consumers select themselves, primarily sold in drugstores and general merchandise stores. Counseling tailored to each market, brand, and sales channel is also available as needed.
PERSONAL CARE
Affordable skincare products, shampoo, and other hair care and body care products sold mainly over the counter at drugstores and other retail stores.
Shiseido has been working on a fundamental business portfolio restructuring, positioning skin beauty as its core business. On February 3, 2021 the Company announced the transfer of its Personal Care business to CVC Capital Partners, one of the world’s largest private equity funds with extensive experience in business growth and enhancement of corporate value of investees. The transfer is aimed at maximizing the potential and ensuring further growth of the Personal Care business. Following the transaction, Shiseido will participate in this business as a shareholder of the operating company, acquiring 35% of its shares and proactively supporting the growth of the business.
For details, please refer to the news release posted on the Company’s corporate website.
PROFESSIONAL
Hair care and styling, hair coloring, perm agents and a wide range of products geared towards hair salons.
Shiseido has been working on a fundamental business portfolio restructuring, positioning skin beauty as its core business. As a part of these efforts, the Company has determined to transfer its Professional business to Henkel AG & Co. KGaA, which has global operations in the beauty care business with a strong foothold in both professional and consumer hair categories. In recent years, Henkel Beauty Care has expanded its footprint, particularly in the professional hair segment, in Europe and the United States.
For details, please refer to the news release posted on the Company’s corporate website.
INNER BEAUTY
Beauty drinks and supplements that aim to improve the overall health of the skin from the inside to support people in realizing unique beauty and wellness throughout their lives.
LIFE QUALITY BEAUTY
Brands that help support and substantially improve the quality of life of people with serious skin concerns due to genetics, accident, illness, or medical treatment.
