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Shiseido China

Who We Are

Founded in 1872 in Ginza, Tokyo, Shiseido is a global beauty company with operations in approximately 120 countries and regions worldwide. In 1981, Shiseido became the first international beauty company to officially enter the China market. Over the following 40 years, Shiseido China has gone on to become a fully integrated beauty company covering R&D, production, sales, and services. Today, Shiseido China operates a full portfolio of brands across skincare, makeup and fragrances. Among these are internationally renowned brands including brand SHISEIDO, Clé de Peau Beauté, NARS, ANESSA, ELIXIR, Drunk Elephant, ISSEY MIYAKE PARFUMS, narciso rodriguez, THE GINZA, and IPSA, as well as brands specifically tailored to Chinese consumers, including AUPRES and URARA.

Our Mission

Toshinobu Umetsu

President and CEO
Shiseido China
Toshinobu Umetsu

Shiseido China is a comprehensive organizational structure that integrates production, marketing, and research and development. At Shiseido China, we are committed to discovering the differences and changes in the needs of Chinese consumers, investing in research, development and production in China, and introducing a more diverse brand portfolio to respond more quickly and effectively to our customers.

As one of the first foreign cosmetic companies to enter China Shiseido has introduced a number of makeup and skincare concepts and products, delivering, witnessing, and creating beauty and power for forty years. Shiseido not only influences Chinese consumers with Japanese-style beauty, but also with the sincere regard for the customer, deep communication, continuous innovation and product development, and use of cutting-edge technologies to improve products. It is these factors that make the future of " The Power of Beauty" bright and promising!

Through our mission, BEAUTY INNOVATIONS FOR A BETTER WORLD, Shiseido continues to generate innovations that make the world a better place, while actively fulfilling its corporate social responsibility and creating new values.

Where to Find Us

Shiseido China Co., Ltd.

Shiseido China Co., Ltd.

2F-8F, Block 3, 826 Century Avenue,
PuDong District, Shanghai,
China 200120

+86-21-38127000

Our Brands

Shiseido came to China in 1981, growing together with the China cosmetics market and playing an active role in the development and progress of China’s cosmetics industry. At present, Shiseido provides skincare, sunscreen, perfume and makeup products spanning over 20 cosmetics brands in its Prestige, Premium, Beauty device and Fragrance businesses. In particular, Shiseido has launched multiple unique brands such as AUPRES and URARA which were specially developed for Chinese consumers, supporting each person to become more beautiful and confident.

Talents

WORK WITH US!

News from Shiseido China

Click here for Shiseido China’s News (in Chinese)