Masterpieces from the Shiseido Art House Collection
Celebrating 40 Years of the Shiseido Art House — Part 1: Japanese Paintings & Lacquer Art —
October 3 (Tue) – December 17 (Sun), 2017
The Shiseido Art House opened in November, 1978 in Kakegawa City, Shizuoka Prefecture, and in the four decades since it has served as a regional art museum through well over 100 exhibitions.
The exhibition “Masterpieces from the Shiseido Art House” was presented in gratitude to all those who have supported us over the years, and thus every effort was made to include many of the collection’s most popular items. Part 1 featured approximately fifty examples of Japanese paintings and lacquer craft, many of which originated with Shiseido’s “Tsubakikai Art Exhibitions,” held intermittently since 1947, or its “Exhibition of Modern Industrial Arts,” a series that ran between 1975 and 1995.
Considering the question of what a corporation might do to cultivate good relations with its customers, one answer can be found in Shiseido’s four decades of operating an art museum with a collection offered “admission free” for public appreciation. It has been said that “the collection is an expression of the collector,” and in this way a corporate collection, too, shows the face of the company that holds it. Shiseido’s collection of beautiful art well and truly does embody the company’s aesthetic sense, albeit in a different form than its cosmetics products.
We hope this exhibition will help people understand Shiseido more fully, that it has long been a place for experiencing and sharing the pleasures of art, and that it has deepened positive, fruitful relationships between Shiseido and its customers.