Shiseido’s Growth Strategy
Facts & Figures
Net Sales
Consolidated net sales grew steadily, up 3.4% year on year (or 6.8% like-for-like), driven predominantly by prestige brands, in which the Company continued to step up investments.
Operating Profit
Although the Company increased investments in marketing, R&I, and human resources, consolidated operating profit rose 5.1% due to higher margins accompanying growth in sales.
Operating Margin
The consolidated operating margin reached double digits for the first time ever, standing at 10.1%, allowing the Company to achieve its original target of 10% under the medium-to-long-term strategy VISION 2020 one year ahead of schedule.
ROIC / ROE
Although ROIC weakened slightly due to an increase in interest-bearing debt that accompanied business acquisitions, ROE came to 15.6%, reflecting an improvement in capital efficiency. As a result, the Company achieved its original VISON 2020 target ahead of schedule for two consecutive years.
Net Sales by Business Segment*1YoY growth (like-for-like)
Countries and Regions Served
Position amongst Japan and Asia Cosmetics Manufacturers
Employees*3 *4 /
Nationalities Employed*4
Percentage of Female Leaders*5
- The Shiseido Group has revised its reportable segment classification method in line with its amended internal management structure, effective from fiscal 2019. Shiseido Beauty Salon Co., Ltd., formerly included in the Professional Business, is now positioned in the Other segment. Shiseido Astech Co., Ltd. and Hanatsubaki Factory Co., Ltd., which previously fell under the Japan Business, are now included in the Other segment. Effective from the third quarter of fiscal 2018, IPSA Co., Ltd., which had been included in the Japan Business, was moved to the Other segment in accordance with the change in the Group’s internal management structure.
- The Other segment includes head office administration departments, IPSA Co., Ltd., and manufacturing operations, as well as the activities of the Frontier Science business (cosmetic raw materials and pharmaceuticals), the Restaurant business, etc.
- The number of employees includes full-time employees and temporary employees. Temporary employees include part-time workers. Dispatched employees are excluded.
- As of January 1, 2020
- As of January 1, 2020. In Japan, the definition for women in management positions is synonymous with that used by the Ministry of Health, Labour and Welfare.
- Abbreviation for the International Federation of Societies of Cosmetic Chemists. The IFSCC is an organization that brings together cosmetic chemists from around the world in pursuit of cosmetic technology development that achieves greater functionality and safety.
- As of December 2019