Prestige

Luxury, high-value-added products sold through counseling, mainly in department stores and specialty stores

Fragrance

Luxury fragrances created through collaborations with famous designers

Cosmetics

Mid- and low-priced cosmetics that consumers select themselves, primarily sold in drugstores and general merchandise stores. Counseling tailored to market, brand and channel characteristics also offered as needed

Personal Care

Low-priced skincare products, shampoo and other hair care products, as well as body care products, primarily sold in drugstores and general merchandise stores

Professional

Hair care and styling products, hair color products, perm products, and other products for hair salons

• Like-for-like growth excluding the impacts of business transfers and changes in accounting standards, etc.
• Hong Kong only

Note: In addition to our core business categories of Prestige, Fragrance, Cosmetics, Personal Care, and Professional, “Other” makes up 4% of sales. “Other” includes Shiseido Parlour and other businesses.