Shiseido's corporate mission is "to inspire a life of beauty and culture." In accordance with this mission, we leverage the strengths that we have cultivated since our founding—Shiseido's DNA— as the base of our operations in the beauty business. In this way, we are aiming for the realization of a sustainable society in which people find happiness through beauty. Moving forward, we will work to realize sustainable growth by providing value to society and sharing the resulting profits with our stakeholders.
Beauty Innovation Model
