Published April 24, 2025
Published July 18, 2025
Shiseido’s mission is BEAUTY INNOVATIONS FOR A BETTER WORLD. Please see our new initiatives and challenges.
February 27, 2026
Leaders
Steering Toward Growth. CEO Kentaro Fujiwara on the Vision Behind Shiseido’s Strategy Toward 2030.
November 27, 2025
Brand / Sustainability
Empowering Women Through STEAM Education to Create an Inclusive Society ~Clé de Peau Beauté’s Commitment to Philanthropic Activities~
December 3, 2025
Sustainability
Beauty Without Barriers: Shiseido’s Online Beauty Consultation Service for People with Hearing Loss
August 29, 2025
Brand
Always Together: Being a Supportive Presence when Taking that Step Forward - The Thoughts Behind “MAQuillAGE’s” New Brand Message on this 20th Anniversary -
May 26, 2025
Tradition Passed Down Through Innovation: The Birth Story of the New ULTIMUNE, Embodying Shiseido’s DNA and Expanding Global Influence