OUR MISSION is

BEAUTY INNOVATIONS

FOR A BETTER WORLD

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In 1872,
Shiseido opened its doors as the first Western-style pharmacy in Ginza, Tokyo.

Shiseido made history with “Eudermine,”
an innovative essence lotion that marked our debut
in the world of cosmetics.
“Hanatsubaki,” the first authentic Japan-made perfume.
An iconic hairstyle that suited both
Japanese and Western fashion.
Shiseido Parlour that brought a new wave
of culinary experience.
A newfound opportunity for women
to build a career in cosmetics.
A barrier-free makeup application method
for the visually impaired.

With each piece of our history,
following our belief in the power of beauty, we further
expanded the possibilities of cosmetics.

Moving forward, we will continue to celebrate every unique
expression of beauty and empower people from all walks of life to live their lives fully and strive to go beyond the world of cosmetics and help create a sustainable future for all.

Join us for our 150th anniversary,
as we begin to explore the future of beauty.