Published April 27, 2026
Published June 30, 2026
Shiseido’s mission is BEAUTY INNOVATIONS FOR A BETTER WORLD. Please see our new initiatives and challenges.
October 20, 2026
Sustainability
The Art of Lasting Beauty: A Century of Shiseido’s Refill Culture
October 14, 2026
Brand
How Did a “Frozen Serum” Come to Life?Shiseido’s Pursuit of New Value Creation Through Sorbet Serum
August 31, 2026
Beyond Coverage, Toward Living as Yourself: 70 Years of Shiseido Life Quality Makeup
February 27, 2026
Leaders
Steering Toward Growth. CEO Kentaro Fujiwara on the Vision Behind Shiseido’s Strategy Toward 2030.
November 27, 2025
Brand / Sustainability
Empowering Women Through STEAM Education to Create an Inclusive Society ~Clé de Peau Beauté’s Commitment to Philanthropic Activities~