Environment

ENVIRON
MENT

‘Shiseido’ comes from a phrase in the Chinese classical text, I Ching: ‘Praise the virtues of the Earth, which nurtures new life and brings forth significant values.’ Respect for the planet, society and people has been embedded in our culture since our foundation in 1872.

In everything we do — from development and procurement to production, use, and disposal — we work to preserve the global environment that we all depend on. That is how we create sustainable value. In this chapter, we report on the strategic actions we have taken to contribute to the health of our planet.