1. Home
  2. Notices

Support for 2024 Noto Peninsula Earthquake


We would like to express our deepest condolences to those who lost their lives in the 2024 Noto Peninsula earthquake. We also extend our heartfelt sympathies to all those affected by the disaster.

With the desire to be of some assistance to the people in the affected areas, we have conducted the following activities in collaboration with local governments and municipalities.
・From January to June 2024, we carried out "Beauty Support Activities" and "Vibrant Beauty Workshops" at more than 20 locations in Ishikawa Prefecture and provided cosmetics.

All employees of the Shiseido Group sincerely pray for the earliest possible recovery of the affected areas.


In cooperation with local governments, we provided the following relief supplies to evacuation centers in Ishikawa Prefecture to help those affected by the disaster.
・Shiseido Parlour’s Kobe Beef Stew

We pray for the earliest possible recovery of the affected areas and will continue our support efforts.


As part of our support efforts to help people in the affected areas, we will be providing the following skin care and hand cream to Wajima City and Anamizu Town as additional relief supplies.
・Aqua Label Bouncing Care Lotion
・Aqua Label Bouncing Care Milk
・Avene medicated hand cream


Following our support activities in January, we have started beauty support activities so that we can provide additional skin care and help in other ways as the evacuation period is prolonged.

1. Support supplies
To help atopic and allergy patients in the affected areas, we provided the NPO Japan Atopic Association with moisturizing mist from 2e, a hypoallergenic skincare brand based on the findings of "sensitive skin research."

2. Beauty Support Activities
We started beauty support activities to provide evacuees in Ishikawa Prefecture with hand care, healing touch care, and other services by our employees to bring moisture and comfort to their skin and minds through the power of cosmetics.


1. Support supplies
In cooperation with the government and local governments, we are providing basic cosmetics and other support to help those affected by the disaster. As a first step, we have offered packages of our "IHADA Medicated Skin Care Set," a set of lotion and milky lotion that provides simple, low-irritant care, to evacuation centers in Ishikawa Prefecture.

2. Global Disaster Relief Donations Collection (for employees)
We have begun collecting disaster relief donations from our employees around the world, and we plan to use this to support the affected areas through aid organizations.


Shiseido has decided to provide a donation of 10 million yen as a disaster relief fund.

Moving forward, we will continue to collaborate with local authorities and municipalities to consider support measures in accordance with the situation in the affected areas.