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Support for 2024 Noto Peninsula Earthquake


We offer our sincere condolences to those who have lost their lives in the recent "2024 Noto Peninsula Earthquake" and extend our heartfelt sympathies to all those affected by the disaster.

Following our support activities in January, we have started beauty support activities so that we can provide additional skin care and help in other ways as the evacuation period is prolonged.

1. Support supplies
To help atopic and allergy patients in the affected areas, we provided the NPO Japan Atopic Association with moisturizing mist from 2e, a hypoallergenic skincare brand based on the findings of "sensitive skin research."

2. Beauty Support Activities
We started beauty support activities to provide evacuees in Ishikawa Prefecture with hand care, healing touch care, and other services by our employees to bring moisture and comfort to their skin and minds through the power of cosmetics.


1. Support supplies
In cooperation with the government and local governments, we are providing basic cosmetics and other support to help those affected by the disaster. As a first step, we have offered packages of our "IHADA Medicated Skin Care Set," a set of lotion and milky lotion that provides simple, low-irritant care, to evacuation centers in Ishikawa Prefecture.

2. Global Disaster Relief Donations Collection (for employees)
We have begun collecting disaster relief donations from our employees around the world, and we plan to use this to support the affected areas through aid organizations.


Shiseido has decided to provide a donation of 10 million yen as a disaster relief fund.

Moving forward, we will continue to collaborate with local authorities and municipalities to consider support measures in accordance with the situation in the affected areas.