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Mar. 2, 2022

Publisher: Shiseido

Product / Brand


SHISEIDO to renew its global sustainability partnership with WSL, the global home of surfing

The prestige brand SHISEIDO*, which currently markets in 88 countries and regions around the world, will renew its contract with World Surf League (WSL), the global home of surfing, as its Global Sustainability Partner. Since 2019, SHISEIDO has been working to protect oceans and support awareness campaigns together with the WSL and WSL PURE, the WSL's non-profit organization, aiming to realize a more beautiful ocean. Last year, SHISEIDO delivered the We Are One Ocean petition to the Conference of the Parties to the United Nations Convention on Biodiversity, calling on world leaders to protect and conserve 30% of the global ocean by 2030. Following this, the brand will continue to enhance its ocean protection activities in 2022. In the Championship Tour events hosted by WSL around the world (a total of 11 events), SHISEIDO will work together with local communities and NGOs to implement activities including beach clean-ups, beach planting, and coral reef protection.
*SHISEIDO is a prestige brand that represents the Shiseido Group. SHISEIDO offers skincare, makeup, suncare and fragrance products in 88 countries and regions around the world. Through the brand concept of #ALIVEwithBeauty, SHISEIDO strives to bring out the beauty of every individual, regardless of gender, age, nationality or any other personal attribute.

About SHISEIDO's Sustainability Initiatives

Under the theme, “Respect for Oceans”, SHISEIDO is dedicated to protect and support the beaches we love, the ocean we depend on, and the skin we live in. Since 2019, SHISEIDO has been promoting the SHISEIDO BLUE PROJECT with the World Surf League (WSL), the global home of surfing, and WSL PURE, the WSL's non-profit organization whose goals are to protect the ocean and conduct awareness campaigns and other activities. Our goal is to improve the health and beauty of our planet’s oceans.
SHISEIDO also supports ocean lovers and professional surfers all over the world through the development of innovative technologies to protect beautiful skin in harmony with nature, as well as high water resistant products with sunscreen agents considering the impact on coral colonies.

About We Are One Ocean

We Are One Ocean is a global initiative led by WSL and supported by WSL PURE. In 2022, WSL continues to be committed to protecting and conserving the global ocean through this initiative to preserve the future of our sport for generations of surfers to come. This season WSL is bringing this to life at each WSL Championship Tour event through community-led activations and working with a number of inspiring organizations to make an impact in spaces around coastal restoration and conservation, reducing plastics and climate change, which tie back to priorities outlined by the UN Decade on Restoration. The WSL and WSL PURE have built a growing coalition of more than 90 Non-Governmental Organizations and businesses from across the world, in support of this initiative.

*PIC1,2,3 : In Feb 2022, beach planting to protect coral reef in partnership with a local environmental group.

About WSL(World Surf League)

Established in 1976, the World Surf League (WSL) is the home of the world’s best surfing. The WSL annually crowns the men’s and women’s surfing World Champions. The global Tours and Competition division oversees and operates more than 230 global contests each year across the Championship Tour, the development tiers, including the Challenger, Qualifying and Junior Series, as well as longboard and big wave properties.


PURE stands for Protecting, Understanding, and Respecting the Environment, and is the non-profit of the WSL. Founded in 2016, WSL PURE is on a mission to inspire, educate, and empower ocean protection, starting with the global surf community. WSL PURE is specifically focused on addressing the climate crisis, marine plastic pollution, and ocean health.

*The content of the release is correct as of the time of release, but please note that it may in some cases differ from the latest information.