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Jul. 16, 2021

Publisher: Shiseido

Culture / Sports

Shiseido Holds Future Innovation Project to Commemorate 40th Anniversary of China Business

To commemorate the 40th anniversary of its operation in China, Shiseido China Co., Ltd. (“Shiseido China”) launches the sustainability program “Future Innovation Project” together with the China Youth Development Foundation*1 (CYDF) to support teenagers who symbolize the future hope. The program calls for artworks from elementary and junior high school students under the theme of ART&SCIENCE, which is a part of Shiseido’s OUR DNA*2 since its founding. Through this program, Shiseido aims to support teenagers’ ambitions, by offering opportunities to demonstrate their imaginations and creativity.

Applications opened on June 1, and approximately 820 artworks were received. CYDF chose 120 finalist works from all applications and announced them on a special website starting July 16. Shiseido China employees, mainly designers from Design Department, also selected 40 works from the 120 finalists based on the criteria of “meaning of the artwork”, “expression of the meaning, and “sense of beauty”. The 40 works will be published on Shiseido China’s official social media accounts starting July 21.

*1 Established in March 1989, the China Youth Development Foundation is an NGO aiming at improving teenagers’ growth environment in China.
*2 Six core elements defined as OUR DNA including PEOPLE FIRST and DIVERSITY to realize OUR MISSION “BEAUTY INNOVATIONS FOR A BETTER WORLD”. ART&SCIENCE adapts and fuses technology with creativity to inspire new and unique value.

About Shiseido China

Shiseido started operation in China in 1981, importing and selling its products in Beijing. Net sales of the company’s China business in 2020 accounted for 25.6% of total consolidated sales and drove the overall growth of the Shiseido Group. Based on Shiseido’s medium-to-long-term strategy “WIN 2023 and Beyond”, Shiseido China is looking to further expansion especially in the skin beauty field, digital transformation, innovation and sustainability.

Key prestige brands including brand SHISEIDO, Clé de Peau Beauté and IPSA perform well in the China market, where BAUM and THE GINZA will launch this September and E-commerce business in mainland China is growing strongly as well, recording 50% growth from the previous year. To enhance innovation, the China Business Innovation & Investment Representative Office was established in 2019, leading collaboration with external partners to promote innovations in existing businesses and new business development. In terms of sustainability, the “Relay of Love Project” to support those affected by COVID-19 was launched in February 2020. A tour across seven cities in China including Shanghai, Chengdu, Guiyang, Beijing, Xi'an, Shenzhen, and Wuhan via “LOVE BUS” was conducted to share our gratitude, and a total 180,000 sets of specially-made Relay of Love gift boxes were presented to frontline medical personnel.

Shiseido China will continue to grow with the China market while expanding its operation.  

*The content of the release is correct as of the time of release, but please note that it may in some cases differ from the latest information.