Sep. 14, 2020
Publisher： ShiseidoShiseido Japan
Management / Financial Result
Product / Brand
Culture / Sports
SHISEIDO to launch a special movie project set in the world of Animal Crossing: New Horizons
SHISEIDO to launch “Camellia,” a user-participation-based special movie project set in the world of Animal Crossing: New Horizons
- With the theme of “With One Another. Without Limits. Our Future Is Beautiful.” let’s meet up in Animal Crossing and film together! -
Shiseido’s global prestige brand SHISEIDO is planning to launch a user-participation-based special movie project called Camellia based on the same idea of our global campaign “With One Another. Without Limits. Our Future Is Beautiful.” which originally began on July 1, 2020, in today’s world, where it is more difficult than ever to connect with others due to the many different barriers we face. Set in the world of Animal Crossing: New Horizons, a video game for the Nintendo Switch™ game console from Nintendo Co., Ltd., this project will seek to connect people and help them overcome barriers by bringing fans around the world together for an in-game video recording project. We will begin accepting applications for this project on Thursday, September 10 via our dedicated Twitter account @SHISEIDO_ACNH.
Let’s film together in Animal Crossing! Special Movie Project “Camellia”
SHISEIDO will produce Japan’s first ever user-participation-based video production set in the world of Animal Crossing: New Horizons, a game for the globally popular Nintendo Switch™ that is also known for its diversity-conscious world.
Users will be able to freely film their own unique videos based on the special movie storyboard (see below) and post them on Twitter. SHISEIDO will show the works created based on those posted as part of a special movie on October 23, 2020 on the SHISEIDO brand official Twitter (@SHISEIDO_brand).
▼How to submit entry
1. Record footage of yourself playing Animal Crossing: New Horizons
2. Follow the official SHISEIDO account created specifically for this project on Twitter (@SHISEIDO_ACNH)
3. Tweet your recorded video scene along with the hashtags #camellia #scene(insert scene number of your entry)
*Only one scene is allowed per entry.
*Entries using just still images will also be accepted.
*Please refrain from using custom designs that include content/material under copyright by a third party.
We will contact users whose videos are eligible for inclusion via DM on Twitter from the SHISEIDO official account (@SHISEIDO_ACNH) created for this project.
*Nintendo Switch is a trademark of Nintendo Co., Ltd.
*Animal Crossing: New Horizons is video game software provided by Nintendo Co., Ltd.
Global Campaign “With One Another. Without Limits. Our Future Is
As of July 1, SHISEIDO has been continuing its global campaign based on the message of “With One Another. Without Limits. Our Future Is Beautiful.” encouraging each and every person to go beyond their limits and expectations to find their own inner beauty and build a brighter future.
■ Brand campaign site
■ SHISEIDO official Instagram page
▼About the special movie “Camellia” to be produced for this project
This special movie will be created to appeal to the message of “With One Another. Without Limits. Our Future Is Beautiful.” We seek to express the true beauty that lies beyond the “limits and expectations” that hinders the diversity of beauty present in all genders, ages, nationalities and more with the free world of Animal Crossing.
SHISEIDO is a prestige brand representing the Shiseido Group. We offer skincare, makeup, sun care and fragrance products in 88 countries and regions around the world. As a global prestige brand based in Ginza, we would like to grow to be a brand that is loved by customers all over the world.
Original SHISEIDO custom designs available for filming props
Starting September 10, SHISEIDO original custom design items such as dresses that make use of the red brand color, SHISEIDO beauty consultant uniforms and makeup designs that reflect our brand’s products will be planned to get users excited about making their videos. This content will be distributed through the dedicated SHISEIDO official Twitter account (@SHISEIDO_ACNH).
*The content of the release is correct as of the time of release, but please note that it may in some cases differ from the latest information.